Njideka Obijiaku is a Financial Advisor & Business Coach who specializes in helping high-earning professionals of color transform great income into generational wealth. She has built a 14-year foundation in the financial world. Her advising style has been described as ‘where the heart of a teacher meets the mind of a business owner and is coupled with the passion of a life coach’.

After discovering that traditional financial advice wasn’t designed for first gen professionals, she developed an approach that bridges the gap between earning well and building real wealth. Through her advising & coaching programs, she has helped hundreds of ambitious professionals learn how to break free from the paycheck-to-paycheck cycle and turn their business ideas into income in a way that accelerates their path to financial independence. Njideka understands the unique challenges facing professionals without inherited wealth or established financial mentors and brings both expertise and cultural understanding to every strategy she teaches.